Fashion Watches: Are They Worth Buying and How Do They Differ from Traditional Watch Brands?

Fashion watches genuinely follow a different philosophy from traditional watch brands with decades of watchmaking history and their own complex movements.

But a different philosophy does not mean poor quality.

The main purpose of fashion watches is not only to tell the time, but also to become a complete part of the wearer’s look.

And that is exactly how they should be evaluated.

What are fashion watches?

Fashion watches are wristwatches that place significant emphasis on:

• design;
• contemporary styling;
• matching different outfits;
• a wide variety of models;
• affordability;
• the ability to choose watches for different looks.

This category includes both men’s and women’s models.

At WATCHZ, you can find fashion watches from brands such as Beverly Hills Polo Club, Valentino Orlandi, Lee Cooper, Freelook, Slazenger, Daniel Klein, Bigotti and others.

Bigotti

Order Bigotti watches with free delivery across Uzbekistan or visit our store in Tashkent.

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Daniel Klein

Order Daniel Klein watches with free delivery across Uzbekistan or visit our store in Tashkent.

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Freelook

Order Freelook watches with free delivery across Uzbekistan or visit our store in Tashkent.

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Lee Cooper

Order Lee Cooper watches with free delivery across Uzbekistan or visit our store in Tashkent.

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The main difference is one of priorities.

A traditional watch brand often starts with the movement and watchmaking engineering. A fashion brand is more likely to start with design, personal style and how the watch will look on the wearer.

The main advantage of fashion watches is style

For many buyers, a watch is not a collectible object or something purchased to study complex mechanical engineering.

It is an accessory.

It should work with:

• a suit;
• office wear;
• casual clothing;
• a sporty look;
• an evening outfit;
• other accessories.

And this is exactly where fashion watches are particularly strong.

For example, a man may choose a more classic Beverly Hills Polo Club model:

Beverly Hills Polo Club BP3863X.399

1 500 000 UZS

or:

Beverly Hills Polo Club BP3811X.399

1 599 999 UZS

If a more casual option is needed:

Bigotti BG.1.10681-3

1 025 000 UZS

Lee Cooper LC08101.330

1 125 000 UZS

If you prefer a sportier character, you can look in a completely different direction:

Valentino Orlandi VO.1.10017-3

3 638 000 UZS

Slazenger SL.09.2523.2.02

1 238 000 UZS

Daniel Klein DK.1.14072-2

1 100 000 UZS

It is this wide choice of designs that allows people to choose a watch around their wardrobe, rather than adapting their wardrobe to the watch.

Fashion watches are especially interesting as a first watch

Another important advantage of the fashion segment is affordability.

Someone who is just beginning to take an interest in wristwatches may not be ready to immediately purchase a more expensive mechanical watch or a model from a traditional watch manufacturer.

And there is no need to.

Fashion watches allow a person to first understand:

• whether they enjoy wearing a watch at all;
• which case size feels most comfortable;
• whether they prefer a bracelet or a strap;
• which style suits them;
• how often the watch will actually be worn.

The buyer does not need to invest a large amount of money straight away.

In our view, this is one of the most underrated advantages of the category.

Fashion watches allow people to begin exploring the world of wristwatches without having to pay extra for brand heritage, movement complexity or collectability that they may not yet need.

Women’s fashion watches demonstrate the accessory concept especially well

In the women’s category, styling often plays an even greater role.

One watch may be worn with everyday clothing, another with a more classic outfit, and a third as a more noticeable accessory.

For example, an everyday women’s model from Freelook:

Freelook FL.1.10444-3

830 000 UZS

A more classic Lee Cooper option:

Lee Cooper LC08025.399

605 000 UZS

A classic women’s model from Daniel Klein:

Daniel Klein DK.1.13787-1

513 000 UZS

Everyday quartz watches from Slazenger:

Slazenger SL.09.2338.4.05

1 150 000 UZS

A large assortment makes it possible to choose watches using a similar principle to choosing shoes, a handbag or jewellery:

not one watch for every occasion, but different accessories for different looks.

Is it true that designer watches are bad watches?

No. The term fashion watch itself says nothing about the quality of a particular model.

Judging a watch solely by whether the brand is a fashion label or a traditional watch manufacturer is too simplistic.

Quality can vary significantly even within the same category.

That is why WATCHZ looks beyond the logo and design.

When selecting fashion watches for our assortment, we pay attention to:

• movement;
• materials;
• quality of construction;
• included accessories;
• packaging;
• the reputation and recognition of the brand.

We pay attention to the use of Japanese and Swiss movements, as well as the quality of materials used in specific models.

For us, attractive design is therefore important, but it is not the only criterion.

Quartz in fashion watches is not a disadvantage

Many fashion watches are built around quartz movements.

And in this segment, there is a very clear reason for that.

These watches are usually purchased as practical accessories.

The wearer wants to:

• put the watch on and simply use it;
• avoid constantly monitoring the power reserve;
• have good accuracy;
• be able to alternate between several watches for different looks.

For this type of use, quartz is often more convenient than mechanical.

For example:

Lee Cooper LC08101.330

1 125 000 UZS

or for women:

Slazenger SL.09.2338.4.05

1 150 000 UZS

That is why we believe the statement:

“a quartz movement means the watch is worse”

is incorrect.

The movement should match the purpose of the watch.

But fashion watches can also be mechanical

The fashion segment has long since moved beyond simple quartz-only models.

Automatic mechanical watches can also be found.

For example:

Beverly Hills Polo Club BP3816X.350

3 350 000 UZS

This highlights an important trend: the boundary between fashion watches and traditional watch products is not always absolute.

A fashion brand can use mechanical movements and quality materials while still keeping its main focus on design and affordability.

Fashion watches are not only classic

Another stereotype is that designer watches are intended only for elegant office outfits.

In reality, the range is much broader.

Everyday

Slazenger SL.09.2522.2.02

1 190 000 UZS

Bigotti BG.1.10681-3

1 025 000 UZS

Lee Cooper LC08101.330

1 125 000 UZS

Classic

Beverly Hills Polo Club BP3863X.399

1 500 000 UZS

Santa Barbara Polo & Racquet Club SB.1.10550-1

1 600 000 UZS

Lee Cooper LC08025.399

605 000 UZS

Sports

Sergio Tacchini ST.1.10419-3

1 100 000 UZS

Valentino Orlandi VO.1.10017-3

3 638 000 UZS

Slazenger SL.09.2523.2.02

1 238 000 UZS

Daniel Klein DK.1.14072-2

1 100 000 UZS

In other words, fashion watches can be selected to suit almost any major wardrobe style.

When is it better to choose a traditional watch brand?

Fashion watches are not suitable for everyone.

If someone says:

“Brand history, manufacturing traditions, in-house calibres and the construction of the movement are important to me,” —

then the fashion segment may not fully satisfy that request.

In that case, it makes more sense to look toward traditional watch brands.

It is important to understand the difference in motivation.

Fashion watches are more often chosen for:

• design;
• affordability;
• variety;
• compatibility with clothing;
• a trendy appearance.

Traditional watch brands are more often chosen for:

• history;
• watchmaking heritage;
• engineering;
• movements;
• technology;
• collecting or emotional interest.

One approach is not better than the other. They simply respond to different expectations from the owner.

Who does WATCHZ recommend fashion watches to?

Fashion watches are particularly worth considering if:

• the watch is primarily an accessory;
• you want to choose a model for a specific style;
• you need a wide choice of designs;
• you want to begin exploring wristwatches in an affordable segment;
• you do not want to pay extra for heritage or a complex movement;
• the watch is being chosen as a gift;
• you want to own several models for different looks.

Who might they not suit?

It may be better to consider a traditional watch brand if the following are especially important to you:

• a long history of the manufacturer;
• proprietary in-house movements;
• complex watchmaking engineering;
• collectability;
• traditions of fine watchmaking.

In that case, the design of a fashion watch alone may not be a sufficient reason to buy it.

Fashion watches at WATCHZ

For WATCHZ, fashion watches are a full-fledged part of the assortment, not a category we select solely for appearance.

We pay attention to:

movement → materials → quality of construction → brand → design → included accessories.

WATCHZ provides a 12-month warranty on all fashion watches presented in our assortment.

Every model comes with its original packaging and accessories.

This matters not only when buying a watch for yourself.

Presentable packaging makes fashion watches particularly convenient as a gift: there is no need to arrange separate packaging, while the watch itself already feels like a complete and ready-to-present accessory.